WE OUTSIDE is a vibrant, personality-driven project rooted in community, creativity, and the outdoors. Working collaboratively with the team, I helped develop the visual direction by drawing inspiration from the creator’s energy and perspective, shaping a bold and expressive world around the concept. Created on a tight timeline, the visual system came together through close collaboration, quick decision-making, and focused iteration. Vibrant color, outdoor photography, and custom illustration were combined to create a visual language. I carried this direction through the pitch deck, helping translate the larger vision into a clear and engaging presentation.