I was tasked with rebranding Terrapin Ridge Farms’ Grill & Wing Squeeze labels as part of a broader effort to modernize the brand’s visual presence. Building on the existing identity, I redesigned the labels from scratch using more saturated color, bolder applications of the brand typefaces, and ingredient photography to create stronger shelf impact and give each flavor a more distinct personality. The refreshed system brings more energy to the line while maintaining a clear connection to the existing Terrapin Ridge Farms brand.